6/7/2023 0 Comments Free negative keyword manager![]() That is why enriching the negative keyword list must be an on-going activity for every effective PPC campaign out there.ĭepending on the type of software you are selling, some search terms used in Google simply are not good for business because they are not targeting the people who are interested in your solutions. That’s because beyond what your software does not do and what names it does not have, search terms used on millions of computers accessing Google every day have as limit the sky itself. No matter how hard you try to associate all possible negative keywords to your campaign, there will always be room for more. How do you know which negative keywords are right for your campaign?Īlthough it’s somewhat easy to describe what your software is and does and thus come up with keywords for your AdWords campaign, the semantic mix-up generated by users around the globe always has some surprises reserved for each of your campaigns. And that’s when negative keywords come in. When you’re trying to sell software through PPC campaigns, your goal is to obtain qualified leads to your software selling business, not to get as much and as untargeted traffic as possible. ![]() You can get the general information about negative keywords directly from the AdWords blog. Negative keywords in your AdWords keyword list are those for which your ads will not show in search queries containing them. One of the trickiest aspects we should be in control of is the use of negative keywords, because they are the toughest candidate for wasting our money and for getting on the nerves of Google users, as it was eloquently explained by Linda Bustos on Get Elastic blog. Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. Subscription management solution to maximize recurring revenueįull commerce solution built for digital goods salesĪdditional services to boost online sales Accept mobile and online payments from buyers worldwide
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